Mageu Number 1

Mageu Number 1 is a renowned traditional maize drink that sought a rebrand and packaging design update to modernize its image and enhance customer experience. The project involved transitioning from a carton box to a newly designed bottle, significantly improving ease of consumption and storage for consumers. The refreshed branding aimed to achieve a contemporary look and feel while honoring the product's heritage. Additionally, the updated design was optimized for effective display across digital media platforms, expanding the brand's reach and engagement with a modern audience.

I revitalised the brand identity and packaging design in alignment with current market trends and consumer preferences. This was achieved by conducting comprehensive market research to understand the target audience's needs and analyzed competitor strategies to identify opportunities for differentiation.

I ensured that the design was not only aesthetically pleasing but also functional, incorporating ergonomic considerations for ease of use. I guided the creation of a modernized visual identity, updating elements such as the logo, color palette, and typography to reflect a contemporary brand image while maintaining a connection to the product's traditional roots.

Throughout the project, I prioritized user-centered design principles, incorporating feedback from consumer focus groups and usability testing to refine the packaging and branding elements. My role was pivotal in ensuring that the new design resonated with both existing customers and potential new audiences.